Assuming you successfully completed the Integrated Management Practice module and were invited to consult a new market entrant to the industry on a strategic plan for the company, what would you recommend in terms of:

1. Charting the companys direction (you need to propose a vision, mission, objectives)? (10 marks)
2. Proposing a competitive position? (10 marks)
3. Guidance toward implementing the strategy? (10 marks)