Question: At a basic level, consumers generally choose one product or service instead of another because they have found the lowest price available. prefer to avoid

At a basic level, consumers generally choose one product or service instead of
another because they
have found the lowest price available.
prefer to avoid extended problem solving.
are unaware of key determinant attributes.
have conducted a thorough external search for information.
perceive it to be the better value for them.
 At a basic level, consumers generally choose one product or service

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