Question: At a basic level, consumers generally choose one product or service instead of another because they have conducted a thorough external search for information. are

At a basic level, consumers generally choose one product or service instead of
another because they
have conducted a thorough external search for information.
are unaware of key determinant attributes.
have found the lowest price available.
perceive it to be the better value for them.
prefer to avoid extended problem solving.
At a basic level, consumers generally choose one product or service

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