At a recent hospital planning meeting the marketing director reports on consumer interest in a womens health center Hearing strong interest the planning committee endorses the concept A group of clinicians is charged with developing the program Upon introduction market response does not meet expectations A senior physician was heard to complain What went wrong We did the survey Explain the possible reasons for this programs failure

Answer rating: 100% (QA)

Solution It is assumed that there was a survey done and the ... View the full answer