Question: At a very basic level, Delta Airlines broadly segments the market into business travelers and leisure travelers. This is an example of what kind of

At a very basic level, Delta Airlines broadly segments the market into business travelers and leisure travelers. This is an example of what kind of market segmentation?

Group of answer choices

Behavioral

-

usage occasion

Behavioral

-

usage rate

Profile

-

demographic

Needs based

-

benefits desired

Psychographics

-

personality

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Read, analyze and explain the following article: make a essay, presenting your analysis of the pricing strategy used in this article. Explain the importance of the presented pricing strategy....

Maine Temps, a large labor contractor, supplies contract labor to building-construction companies. For 2017, Maine Temps has budgeted to supply 85,000 hours of contract labor. Its variable costs are...

As if dealing with economic cycles, fuel price volatility, organized labor, changing customer demographics, and increased competition was not enough... Delta CEO Ed Bastian assumed the role of Deltas...

Read the entire Reading (scholastic journal article) completely and thoroughly. 2. Summarize the major points of the assigned reading . Here, I am looking for a detailed executive summary in which...

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

What is expected of you? Study the case and create a complete scenario analysis for the US airline industry over a two year time period. Please use a chart for your submission. The US Airline...

\f\f\fChapter 2 Service Strategy Learning Objectives After completing this chapter, you should be able to: 1. Formulate a strategic service vision. 2. Describe how a service competes using the three...

TripIt: The Traveler's Agent TripIt is a platform opportunity. If we are successful, we will be the \"home base\" for all of a consumer's travel information. Gregg Brockway, president and cofounder...

Scenario You and your group work for a multi-national consulting firm. Your team is a group of capital budget consultants and are seeking new engagements. You intend on responding to a Request for...

Please read the posted articles on the TOWS Matrix and Executive Summary, and the Southwest Airlines TOWS Exercise. The Southwest Air exercise is an actual TOWS Matrix, EFE and IFE that was handed in...

The unstretched length of spring AB is δ. If the block is held in the equilibrium position shown, determine the mass of the block at D. Given: δ = 2 m a = 3 m b = 3 m c = 4 m kAB = 30 N/m...

Exercise 3.58 showed results of another study about the death penalty and race. The data are repeated here. a. Treating victims race as the control variable, show that Simpsons paradox occurs. b....

9 . 2 1 PM Sat May 2 4 WORKBOOK 3 2 - Pls complete 1 7 of 5 8 0 1 : 2 8 : 4 1 Mark ( s ) Hours Minutes Sece The pathways that conduct messages to and from the brain are contained in the spinal cord...

Re 1. Pharoah purchased a patent from Vania Co. for $1,150,000 on January 1, 2023. The patent is being amortized over its remaining legal life of 10 years, expiring on January 1, 2033. During 2025,...