Question: at is market segmentation?Question content area bottomPart 1 A . Marketing to a mass market of homogenous buyersB.Arranging for a market offering to occupy a

at is market segmentation?Question content area bottomPart

1

.

Marketing to a mass market of homogenous buyersB.Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumersC.Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixesD.Evaluating each market segment's attractiveness and selecting one or more market segments to enterE.Differentiating the firm's market offering to create superior customer value

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