At one time, Sears$$ mail$-$order catalog was enormous. It was famous for the huge number of products that customers could buy from its pages. In thinking about its history, Sears management thinks, $$We were the Amazon.com of the early $1900$s$.$ Now, realizing that its key competitor is Amazon.com, Sears management decides to return to its roots by offering a huge variety of goods at reasonable prices, with guaranteed two$-$day shipping. To convince the buying public that it is now a one$-$stop source for all their needs $($just as Amazon.com purports to be$),$ in which type of branding will Sears have to engage?