At present, the drive to use Big Data to define or enhance corporate strategies seems to be a global business trend. State an example of where this data can improve a business, focusing on user interface aspects.

Review the iOS Human Interface Guidelines in the iOS Developer Library at: https://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/MobileHIG/ (Links to an external site.)

A) Select one guideline that makes perfect sense and seems easy to incorporate into a design.

B) Select another guideline that is much less clear requiring further explanation or analysis to incorporate into a design.