Help structure this case study into an executive summary,

Case study: Neo, the CEO of an e$-$commerce company, is facing a high customer churn rate. The company has collected

data on customer behaviour, purchase history, and feedback. Neo has approached you to guide the company in

using big data analytics to identify the factors contributing to customer churn and develop strategies to improve

customer retention.

$2.$ Assignment Tasks

$1.$ Identify Challenges:

o What are the main challenges the company is facing with customer retention?

$2.$ Data Identification:

o What types of data would be most useful in analysing customer churn?

$3.$ Data Modelling:

o What type of data model would you use to address the business issue? Explain your choice.

$4.$ Expected Insights:

o What insights do you expect to gain from your analysis?

$5.$ Measuring Success:

o How would you measure the success of your proposed customer retention strategies? Executive Summary: objective: Clearly state the purpose and objective of the presentation.

Situation: Provide relevant background information to set the context for the problem or opportunity being addressed.

Complication: Define the complication $($problem or opportunity$)$ the presentation addresses in simple, to$-$the$-$point sentences. This includes identifying the root cause of the problem or opportunity and its implications for the organization.

Resolution: Present the recommended solution or solutions to the complication in a clear and concise manner. This should be based on data$-$driven insights and analysis.

$[$optional$]$ Benefits: Articulate the benefits of implementing the recommended solution. These benefits should be linked to the organization's strategic objectives.

Call to Action: Provide a clear call to action outlining what the organization needs to do to implement the recommended solution. This should be actionable and linked to the organization's strategic objectives.