The purpose of market segmentation is to introduce a tailored message that will be received successfully. This
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Question:
The purpose of market segmentation is to introduce a tailored message that will be received successfully. This is advantageous for companies that may have a product or service in the marketplace that boasts multiple benefits or uses for different types of customers. In view of this:
a) Identify and explain any FOUR (4) of the variables under demographic segmentation.
b) Using an example to illustrate, explain what is meant by the following terms:
i. Undifferentiated Marketing
ii. Differentiated Marketing
iii. Concentrated Marketing
Related Book For
Financial Accounting
ISBN: 978-0078025556
8th edition
Authors: Robert Libby, Patricia Libby, Daniel Short
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