At what point does the analysis of qualitative data begin? Select one: a. Before data collection b. During data collection C. After data collection O d. None of the options given Which of the following methods would you not use to pre-test a questionnaire? Select one: a. Ask some experts in survey research to review your questionnaire b. Distribute a small number of questionnaires amongst the population of interest to identify any potential problems with the survey design and contents c. Ask some people with knowledge of the relevant marketing issues to review your questionnaire d. Randomly select some people to review your questionnaire research already have a good understanding of the research In contrast to _research, researchers who use problem or situation Select one: a. Exploratory, Descriptive b. In-depth interview, Exploratory c. Descriptive, Exploratory d. Exploratory, In-depth interview When writing a questionnaire, researchers should avoid ... ? Select one: a. Including questions with conditional branching (also known as adaptive questioning or filter questions) b. Including questions respondents are willing to answer c. including questions respondents are unlikely to possess the knowledge to meaningfully answer d. Including questions respondents are able to answer A primary data collection method that involves tracking behaviour over a period of time is called: Select one: a. Questionnaire O b. Observation c. Online survey d. Analysis Which of the following is not a projective technique? Select one: O a. Sentence Completion test b. Thematic Apperception test c. Word Association test O d. In-depth interview Jenny wanted to research parental attitudes to toy advertising so she invited six mothers to get together to watch some carefully selected adverts, and then discuss them. She asked them some questions but mainly just encouraged them to talk. Which research technique was she using? Select one: a. Case study b. Observation In-depth interview d. Focus group The ethical principle that 'data collected from subjects should be kept confidential' means that: Select one: a. Participants should not be told how they scored on the study's measuring instruments O b. Researchers should never reveal the names of participants when they report results c. Data should be collected from anonymous participants d. Names can be released with the data only to other research professionals In comparison to data that we collect using our own survey instruments, secondary (existing) data can be both cheaper and quicker to access. When using secondary data we should consider: Select one: O a. That there may be errors in the data that we do not know about b. The data may be outdated c. The data may not fully answer our research problem d. All of the above Conditional branching (also known as adaptive questioning or filter questions): Select one: a. Helps researchers to avoid asking irrelevant questions by guiding respondents to relevant parts of the survey form b. Allows lecturers to distinguish between good and bad students c. Leaves a space for respondents to write long and detailed answers d. Ensures that all respondents are asked every question on the survey form and in the same order O