Question: At what step in the consumer decision - making process is a marketer likely to utilize search marketing techniques such as search engine optimization and

At what step in the consumer decision

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making process is a marketer likely to utilize search marketing techniques such as search engine optimization and shopbots to help consumers find and learn more about their products?

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Problem recognition

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Post

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purchase evaluation

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Evaluation of alternatives

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Tnformation search

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.

Product choice

At what step in the consumer decision-making process is a marketer

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