Atlanta's farmers grow peaches. Their production cost is $1.5 per pound of peach. Assume the transportation cost
Question:
Atlanta's farmers grow peaches. Their production cost is $1.5 per pound of peach. Assume the transportation cost is $6.00 per ton per mile (one ton is 2000 lbs). Assume the consumers will pay up to $3.5/lb for Atlanta peaches. Several cities are in the farmer's potential market to sell peaches to.
(6a) What it the farthest city (in this table) can Atlanta peach farmers sell their peaches and still make profits?
City | Distance (miles) |
Memphis, TN | 400 |
Orlando, FL | 440 |
Cincinnati, OH | 465 |
Washington DC | 650 |
Chicago, IL | 720 |
New York, NY | 880 |
(6b) Due to lack of truck drivers, the transportation cost now is $8.00 per ton per mile, that is the further city that the new transportation cost can take Atlanta's farmer to sell their peaches and still make profits.
(6c) If Atlanta's farmers will not sell peaches at loss, what is the minimal willingness-to-pay of New Yorker consumers so they can enjoy Atlanta's peaches?
Financial Statement Analysis
ISBN: 978-0078110962
11th edition
Authors: K. R. Subramanyam, John Wild