Question: Atributes Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 BALANCE -0.446487062 -0.235996308 1.383911342 0.145876683 1.468134807 BALANCE_FREQUENCY 0.119033069 -0.334811714 0.387409732 0.408899484 0.35212946 PURCHASES -0.380132163

Atributes Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 BALANCE -0.446487062 -0.235996308 1.383911342 0.145876683 1.468134807 BALANCE_FREQUENCY 0.119033069 -0.334811714 0.387409732 0.408899484 0.35212946 PURCHASES -0.380132163 -0.17041131 6.967194447 0.889992838 -0.244564626 ONEOFF_PURCHASES -0.486009509 -0.069619565 6.138431862 0.833204205 -0.179831695 INSTALLMENTS_PURCHASES -0.372885074 -0.146346912 5.188735816 0.572876975 -0.247834441 CASH_ADVANCE -0.354426528 -0.32518034 0.028194343 -0.30055324 1.755096372 PURCHASES_FREQUENCY 0.23956486 -0.398130947 1.073150693 1.068593529 -0.528961537 ONEOFF_PURCHASES_FREQUENCY -0.078556351 -0.117530643 1.869228765 1.759219595 -0.243812064 PURCHASES_INSTALLMENTS_FREQUENCY -0.257928647 -0.222181648 1.032845658 0.557106264 -0.465032575 CASH_ADVANCE_FREQUENCY -0.402286553 -0.355435379 -0.258873048 -0.392181018 1.77184226 CASH_ADVANCE_TRX -0.283175975 -0.252623448 -0.054234178 -0.310260324 1.676012533 PURCHASES_TRX 0.394304347 -0.279011891 4.666932547 1.151652277 -0.30005181 CREDIT_LIMIT -0.099159573 -0.341148717 2.14154978 0.687098067 0.852382902 PAYMENTS 0.902235272 -0.819533582 4.839466727 0.363286287 0.652814899 MINIMUM_PAYMENTS 1.07081138 -0.757431084 1.068809755 -0.01092664 0.500315358 PRC_FULL_PAYMENT 0.070686014 -0.475590924 0.801278457 0.377901521 -0.415037011 TENURE -0.056497035 -0.031931422 0.327253287 0.268160952 -0.126162723 1 - Which cluster is mostly impacted and why? 2 - Examine the clusters generated by RM, what customer segmentation does each of the cluster represent? Reassign meaningful names to the clusters (instead of generic names such as cluster_0, cluster_1, etc.) based on the characteristics of the segmentation (Offer your own analysis of what you think of clusters based on those numbers). Note that while there is no set way to name each cluster, you will need to provide justifications for the choices.

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