Attached Pic is a case study that I need answered. The course is a marketing financial services under finance category.

They are total 5 questions than need to be answered. Thx

For a furniture brand, IKEA is unmatched in its ability to innovate. The brand is known for being one of the first brands to have adopted Augmented Reality into their mobile marketing campaigns, making the future of mobile marketing be the future of seamless integration between devices, with a focus put more toward the mobile devices owing to its ability to conveniently utilize the latest techs. This is the first of many similar marketing campaigns that come after, indicating a trend of mobile marketing that has augmented reality at its core for the best visualization experience possible for the customers. The successes of AR-powered apps are also not be downplayed, as IKEA Place IKEA's trademark app for augmented reality furnishing is ranked No. 2 among the most popular free apps that use Apple's ARKit. Questions: 1. According to you why must have IKEA chose to do augmented reality mobile marketing? 2. Do you think it is user friendly to use Augmented reality? 3. Is this strategy of mobile marketing suitable for IKEA Products? 4. Would the customers like to have a view of their interior through augmented reality? Yes/No. Justify. 5. What is other mobile marketing strategy you would like to advice IKEA to attract more customers? Why