Attempts Average / 4 2. Managing change in organizations (Connect, Perform) Imagine you are conducting a force-field analysis for a company undergoing change. Categorize each force listed in the table below as either promoting or resisting change. Force For Change Against Change Job insecurity Focus on corporate mission O Threatened self-interests o Desire to compete effectively O Read the following case about eBay and PayPal. Then use your knowledge about managing change in organizations to answer the questions that follow. Management in the News In 2001, eBay acquired PayPal, the Internet-payment provider. PayPal was initially conceived as a way for acquaintances to manage transactions like paying babysitter fees or paying back a friend for dinner, but the service caught on quickly on eBay, where it freed anonymous buyers and sellers from the hassles of sending checks or money-order payments. The acquisition enabled eBay to decrease transaction times and have oversight over functions directly related to revenue generation. Then in 2015, eBay's board of directors decided to separate PayPal from eBay. PayPal and eBay will function as two separate, individual, publicly traded companies. John Donahoe, president and CEO of eBay, said that the split will allow PayPal and eBay to have a sharper focus and greater flexibility to pursue future success in their respective global commerce and payments markets." eBay will make a Which factors discouraged change in this situation? Check all that apply. eBay's stock price could increase amid speculation that eBay will be stronger without PayPal. eBay and PayPal complement each other in that the combination of payment system and retailer results in a truly integrated online marketplace. PayPal will be better able to plan and implement strategies focused on acquiring market share for digital financial transactions. The user data PayPal collects during financial transactions is a valuable addition to the data eBay collects about buyers and sellers. Donahoe, eBay's CEO, wants guidance on managing the process of spinning off PayPal. Using a comprehensive approach to change, what do you recommend Donahoe do once he has ensured that stakeholders recognize the need for change? Select an appropriate change technique. Establish goals for the change. Implement the change. Which techniques would you recommend that eBay's leadership utilize to overcome resistance to change in this situation? Check all that apply. Tell employees that change should be like ripping off a bandage-the faster the change, the less painful it is. Promise those affected by the change that it will be the only time the company will make changes in structure or strategy. Educate stakeholders about the benefits of the change. Threaten to fire employees if the change is not successful. Communicate how the change will affect people on an individual basis