Question: Attributes/Levels level 1 level 2 level 3 price $6.19 $5.49 $4.89 body Rich full-bodied Regular Crisp & Clear aftertaste Strong mild packaging Six 12 OZ

Attributes/Levels level 1 level 2 level 3
price $6.19 $5.49 $4.89
body Rich full-bodied Regular Crisp & Clear
aftertaste Strong mild
packaging Six 12 OZ large Six 12 OZ small

(For Q1 thru Q4) A European beer brand Humpt ran a conjoint study to test consumers' preferences and identify segments for effective marketing. The company chose four key attributes as in Table 1. Use table 1 for Q1 thru Q4.

Q1 (1 mark). What is the maximum number of product profiles can you created with the design?

Q2 (1 mark). What is the minimum required size of a fractional factorial design (FFD)?

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