Audience Traffic Analysis. Based on what you know about how the goals of

these $2$ sites$/$apps$,$ what do you think good targets would be for the following

metrics:

a$.$ Loyalty. You may measure your customers$$ loyalty by analyzing how

many times the same people visit the site during a specific timeframe.

What do you think would be a good repeat visitor goal within a given

month, for your site$($s$)?$

b$.$ Recency. Provides insight into the length of time between visits. Ideally,

how much time should elapse between each visitor$$s visit to your site$($s$)?$

c$.$ Length of Visit. Provides an understanding of the quality of your

interaction with the customer, and differs based on goals. A content site

might want the time spent to be as long as possible, however a customer

support site should want this number to be low. Ideally, how long would

you like visitors to spend on your site$($s$)?$

d$.$ Depth of Visit. During a time period how many pages should customers

typically view on your site$($s$)?$ This may be tied to length of visit