Audio$-$Technica$$s ATH$-$M$50$ studio headset lost market share when Bose introduced a new headset that matched the ATH$-$M$50$s features. Although the cost to produce the headset had dramatically declined over the last two years, Audio$-$Technica was soon rolling out the ATH$-$M$50$x version, and the marketing team decided it was time to lower the price on the ATH$-50.$ What strategy should the marketing team use with this product in the maturity stage of the product life cycle process?

Responses

pit the new model against the old version

pit the new model against the old version

prompt potential customers to buy the product

prompt potential customers to buy the product

focus on differentiating the brand and put emphasis on its features