Audit the channel functions by using the efficiency template which involves evaluating the effectiveness of a company's marketing and sales channels using a set of criteria that focus on efficiency. The goal is to identify areas where the company can improve its marketing and sales processes to maximize revenue and minimize costs. for carrefour in jordan Market

1) Identify all the channels that interact with the customer.

2) Map out the customer journey across all these channels

3) Evaluating how well each channel is integrated with other channels.

4) Data collection

5) Assess the effectiveness of each channel in meeting its intended purpose

6)Asses performance

7) Improvement