Question: Australia - based Renewable Energy Ltd . sells a $ 1 0 million device that converts manure into energy. One of these devices is capable

Australia

-

based Renewable Energy Ltd

.

sells a $

10

million device that converts manure into energy. One of these devices is capable of generating energy equal to $

2

million of natural zas per year. The company believes its target market consists of businesses similar to its first ustomer, a fertilizer manufacturer that was located in a rural area. If the firm expands to the Jnited States, it most likely will use which of the following strategies to segment its market?

behavioral and NAICS code

NAICS code and geographic

number of employees and behavioral

purchase location and purchase type

behavioral and geographic

Australia - based Renewable Energy Ltd . sells a

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