Question: Please answer the questions and give an explanation or example to the answer. ASAP 21. CPW is the food industrys first __________ designed to be

Please answer the questions and give an explanation or example to the answer. ASAP

21. CPW is the food industrys first __________ designed to be a global business. It joined the cereal manufacturing and marketing capability of one organization (General Mills) with the distribution clout of the other organization (Nestl) to generate efficient channel functioning capabilities. a. dual distribution partnership b. multi-channel distribution c. cooperative distribution channel d. strategic channel alliance e. bilateral trade agreement

22. International Products, a Burlington, New Jersey, firm that sells industrial cleaners and lubricants wanted to sell its product to factories, hospitals, and labs in China, but it did not have the necessary expertise. So, International Products hired Asia Marketing & Management to sell, stock, and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is thus an example of a(n): a. agent. b. wholesaler. c. disintermediary. d. retailer. e. industrial distributor.

23. The Brazilian government wants to build a global satellite transmission system. The manufacturer will receive $500,000 above actual development costs, whatever they may be. Payment to the manufacturer of the satellite transmission system is thus being determined using: a. standard markup pricing. b. experience curve pricing. c. cost-plus--percentage-of-cost pricing. d. cost-plus-fixed-fee pricing. e. bundle pricing.

24. Which method of b2b pricing is being adopted when the firm sets its products price as determined by the standardized channel of distribution for such products? a. Standard markup pricing b. Cost-plus-percentage-of-cost pricing c. Customary pricing d. Experience curve pricing e. Bundle pricing

25. Australia-based Renewable Energy Ltd. sells a device that converts manure into energy. One of the $10 million devices is capable of generating energy equal to $2 million of natural gas per year. The company believes its target market is businesses that use a lot of energy like its first customer, a fertilizer manufacturer, and that are located in rural areas. It will use which of the following strategies to segment its market: a. benefits sought and geography. b. a number of employees and benefits sought. c. purchase location and purchase type. d. NAICS codes and geographic. e. benefits sought and NAICS codes.

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