Question: avidson's full - time commitment to CoolPeopleCare necessitated a shift in his business approach to ensure its viability. Explain why a business model is essential.

avidson's full-time commitment to CoolPeopleCare necessitated a shift in his
business approach to ensure its viability. Explain why a business model is
essential. Discuss why the business model of CoolPeopleCare has changed over
time and explain why each of the changes in the business model was successful.
Relevant examples and links to the case must be included to support the
discussion. Incorporate scholarly literature.

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