Awake Running Case - Chapter 15: "Nevil, the Communicator" ( 3/9 points each question, see Rubric below) 1. Jump on to Awake's social media channels and select 1 or 2 posts from 2 or more different platforms (ie: Instagram and Twitter). Comment on the style and tone in which the posts are made. Specifically make note as to whether or not you feel the language, tone and attitude of Nevil are consistent across the platforms and posts. 2. Continue the audit of Awake's marketing communications by visiting the company's corporate website at www.awakechocolate.com. Review, compare and comment on the consistency in which the web content compares to the social media content. 3. Using either your campus store, or a social media photograph, take a look at the point of purchase displays used by Awake. These are the cardboard display bokes manufactured by the company to be used by retailers. Again, compare and comment on the similarities between the different communications channels discussed in the previous questions