Question: a)What is the main difference between primary and secondary data? b)Discuss the difference between rational and emotional appeals? Which appeal would you use in designing

a)What is the main difference between primary and secondary data?

b)Discuss the difference between rational and emotional appeals? Which appeal would you use in designing an advertisement to persuade customers to buy the newly launched Iphone 13 Pro Max and why?

c) Discuss the four (4) important elements of a successful persuasive message. Imagine that you are working for Happy Green Cleaners, a cleaning company that focuses on delivering environmentally friendly cleaning services. Using these elements, prepare a sales letter to persuade your potential customers (Universiti Putra Malaysia) to purchase your cleaning services.

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