B$2$B $($business$-$to$-$business$)$ and B$2$C $($business$-$to$-$consumer$)$ require different marketing strategies based on the audience they are selling to for a product or service. Although you are still selling a product to a person for both $($consumer and the buyer agent$),$ the strategies will be different.

Discuss the differences between the B$2$B $($business$-$to$-$business$)$ and B$2$C $($business$-$to$-$consumer$)$ marketing. Provide one example of a B$2$B product or service and one example for B$2$C$.$ How are they different in marketing strategies?

In response to your classmates$$ posts, discuss other differences and similarities between the two businesses marketing strategies.

Due dates for your initial and response posts can be found by checking the Course Syllabus and Course Calendar.

Proper APA citation is required.

$-10\%$ of your grade if you do not have proper APA.