Question: B 2 B markets differ from B 2 C markets because:IB 2 C transactions occur prior to B 2 B transactions.business products are often much

2

B markets differ from B

2

C markets because:IB

2

C transactions occur prior to B

2

B transactions.business products are often much less complex than consumer products.salespeople personally call on business customers to a far greater extent than they do consumers.Dmany more products are sold in B

2

C markets than B

2

.

there are fewer B

2

B transactions resulting in smaller dollar sales

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