b) Advertising objectives can be defined by their primary purpose, identify the objectives used for the following ads decribed in parts i – iii. Provide a brief explanation for each answer. (6 marks)

i. Quaker Oats has been selling oatmeal for many years and is a trusted leader in the oatmeal market. What will be the most likely objective of advertisements for a new flavor of oatmeal being introduced by Quaker Oats?

ii. Suave ran ads featuring a woman with beautiful hair questioning "Suave or Matrix? Can You Tell?" This is an example of .

iii. When Procter & Gamble (P&G) developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P&G for the Mr. Clean Magic Eraser?

The advertiser must turn bug ideas into an actual ad execution that will capture the target market’s attention and interest. Identify the ad executions used in part iv and v. Provide a brief explanation for each answer. (4 marks)

iv. An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad uses the execution style.

v. When Taco Bell uses a Chihuahua, a small dog, to represent its product, which type of execution style is being used?

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