Question: b) Comment on whether Subway is performing as expected within the total sample and within its customer base (i.e. users only). (5 marks) Brand Penetration

b) Comment on whether Subway is performing as expected within the total sample and within its customer base (i.e. users only). (5 marks)

Brand Penetration (%) 70 70 55 40 McDonalds KFC Hungry Jacks Subway Zambreros Average Good value Total Users only sample %) (%) 63 55 65 49 68 35 71 20 67 Attitudinal Responses It's my favourite fast food Total Users only sample (%) 56 65 43 62 61 34 64 29 59 I do not like it Total Users only sample (%) (%) 6 9 5 7 7 7 5 8 39 25 10 6 8 40 44 68 40 62 6 8

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