Question: Comment on whether colgate is performing as expected within the total sample and within its customer base (i.e users only) and why Q5 - Attitudinal

Comment on whether colgate is performing as expected within the total sample and within its customer base (i.e users only) and why

Comment on whether colgate is performing as

Q5 - Attitudinal data was also collected. The table below shows results for two attitudinal attributes 'Fresh taste' and 'It's my favourite brand'. Explain the results in the table below to your Marketing Manager. Comment on whether Colgate is performing as expected within the total sample and within its customer base (i.e. users only), and why. (10 marks) Attitudinal Responses Fresh taste It's my favourite brand Users only Brand Penetration Total sample (%) Users only (%) Total sample (%) (%) 68 74 56 73 65 Colgate Macleans 50 71 62 59 43 54 64 39 43 61 Oral B 48 69 34 28 64 Aim 59 29 13 36 Sensodyne Average 65 69 40 62 53 44

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