b) Conduct a S.W.O.T analysis for BMW (8 marks) c) Evaluate possible primary and secondary market research that BMW's marketing department can conduct to gather information and effectively target existing and potential customers (8 marks) Question 1: BMW is global car manufacturer based in Munich, Germany. They produce their vehicles in Germany, Austria, United States, Mexico, South Africa, India, China and Brazil. The company sells their products locally and abroad through a network of different car agencies. BMW is a well-known brand all over the world due to their high-quality products and attractive car models. Their product range includes recreation vehicles, luxury vehicles, off-road vehicles and sports vehicles, thus trying to target most segments of the market. They also sponsor sports racing and produce BMW labelled Garments, sportswear and accessories and are active on social media platforms such as Facebook, Instagram and Twitter. BMW's sales and operations were affected by the increasing oil prices, fierce competition and declining economy, mainly due to the current covid-19 Pandemic, among other factors. They were also accused of overpricing their cars and spare parts. Furthermore, BMW is considering expanding their operations by opening a factory in Australia, in addition, they desire to tackle the commercial vehicles market such as the pick-up (truck) and delivery trucks. Due to the before-mentioned factors, managers at BMW decided to construct a S.W.O.T analysis in order to find a solution to their growing problems. In addition, the marketing manager instructed his subordinates to conduct a market research to further gather information that might help them enhance their position in the market and reach their target market properly