Question: (b) Considering that Covid-19 issue is solved. You decided to penetrate an international market and sell the supplement to one of the Bottom of Pyramid

(b) Considering that Covid-19 issue is solved.

(b) Considering that Covid-19 issue is solved. You decided to penetrate an international market and sell the supplement to one of the Bottom of Pyramid (BOP) market. Explain FIVE (5) uncontrollable variable that you need to deal with in the new country. Illustrate your answer by using the example from health supplement brand. (25 marks) (b) Considering that Covid-19 issue is solved. You decided to penetrate an international market and sell the supplement to one of the Bottom of Pyramid (BOP) market. Explain FIVE (5) uncontrollable variable that you need to deal with in the new country. Illustrate your answer by using the example from health supplement brand. (25 marks)

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