b. Crite Model 1 Res Re To Mod 1 wa Review the output and answer the following questions: Scenario- Many organizations produce goods that are eco-friendly. They undertake 'Green Marketing practices' that involves marketing their goods without causing any harm to the environment. Industries and factories produce residual emissions that harm the atmosphere and pollute water bodies. Therefore, companies have taken it upon themselves to 'Give back' to society by fulfilling the customers' needs in an eco- friendly way. This need arose because customers became more aware and conscious about what they consume. Health and safety have become a priority in this modern world. It becomes imperative that companies in their right mind acknowledge this fast- growing trend and tread accordingly. Building relationships is the key for any company's long-term survival. In this study we have focused on the factors that influence consumer purchasing decisions. The study conducted using a 5-point Likert

scale questionare the acquired data is analyzed using statistical software and aim to identify which variable is affecting the consumers to opt for green product