b) Develop the Balanced Scorecard for the Norwalk Pharmaceutical Division of Chadwick, Inc. What parts of the business strategy that John Greenfield sketched out should be included? Are there any parts that should be excluded or cannot be made operational? What scorecard measures would you use to implement your scorecard in the Norwalk Pharmaceutical Division? What new measures need to be developed, and how would you go about developing them? In order to create a successful Balanced Scorecard, a strong strategy must be established for the company. In order to have a good strategy, there are two essential components: (1) a clear statement of the company's advantage in the competitive market and (2) the scope of this strategy. As shown in Exhibit 2-22, the business strategy for Norwalk has the following elements: (1) manage Norwalk portfolio of investments by