Question: b . In a few sentences, interpret what MBC can learn about the segment and the promotional strategies from the sensitivity analysis. For instance, you
b In a few sentences, interpret what MBC can learn about the segment and the promotional strategies from the sensitivity analysis. For instance, you may reflect on whether the values you found are substantially largersmaller and whether it's likely that these scenarios will come to pass eg is it likely that Elite Ballplayers will end paying the lower price, or having the lower response or retention rates You should also reflect on how confident MBC should be about the data they used for each variable initially. Is it based on past experience or some other reliable source or is it based intuition and guessing? Last, you should indicate if this analysis changes any recommendation you made earlier. Eg is the promotion with the higher expected CLV also more risky, with a higher chance of being unprofitable?
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