Question: B is a company that has been operating as a mobile carrier. Its competitor has launched a new data plan and as a response, B

B is a company that has been operating as a mobile carrier. Its competitor has launched a new data plan and as a response, B is contemplating on whether a similar data

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plan. Both B and its competitors do not differ much in their resources, capabilities and the markets where they are competing. This move would be a:

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Tactical decision

.

Sentimental decision

.

Tragic decision

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Strategic decision

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