B$.$ Preference Matrix

The preference matrix is used where multiple criteria cannot be merged into a single measure such as dollars.

Describe the approach

Application A$\mathrm{.}3$: Preference Matrix

Here we evaluate the advisability of adding a new service to our product line using the concept of a weighted score.

$\backslash$table$[[$Performance Criterion,Weight,Score,Weighted Score$],[$Market potential,$10,5,],[$Unit profit margin,$30,8,],[$Operations compatibility,$20,10,],[$Competitive advantage,$25,7,],[$Investment requirements,$10,3,],[$Project risk,$5,4,],[,$Total weighted score $=,]]$

Repeat this process for each alternative $$ pick the one with the largest weighted score

$3.$ Possible criticism

B$.$ Preference Matrix

The preference matrix is used where multiple criteria cannot be merged into a single measure such as dollars.

Describe the approach

Application A$\mathrm{.}3$: Preference Matrix

Here we evaluate the advisability of adding a new service to our product line using the concept of a weighted score.

$\backslash$table$[[$Performance Criterion,Weight,Score,Weighted Score,,$],[$Market potential,$10,5,,,],[$Unit profit margin,$30,8,,,],[$Operations compatibility,$20,10,,,],[$Competitive advantage,$25,7,,,],[$Investment requirements,$10,3,,,],[$Project risk,$5,4,,,],[,$Total weighted score $=,$