Question: B. Preference Matrix The preference matrix is used where multiple criteria cannot be merged into a single measure such as dollars. 1. Approach 2. Application

B. Preference Matrix The preference matrix is used where multiple criteria

B. Preference Matrix The preference matrix is used where multiple criteria cannot be merged into a single measure such as dollars. 1. Approach 2. Application A.3: Preference Matrix Here we evaluate the advisability of adding a new service to our product line using the concept of a weighted score. Repeat this process for each alternative - pick the one with the largest wainhter ernre A-318 3. Possible criticism

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