${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_b\text{r}\text{a}\text{n}\text{d}\text{s}\text{a}\text{r}\text{e}\text{p}\text{o}\text{s}\text{i}\text{t}\text{i}\text{o}\text{n}\text{e}\text{d}\text{w}\text{i}\text{t}\text{h}\text{r}\text{e}\text{s}\text{p}\text{e}\text{c}\text{t}to\text{c}\text{o}\text{m}\text{p}\text{e}\text{t}\text{i}\text{t}\text{o}\text{r}\text{s}\text{'}\text{b}\text{r}\text{a}\text{n}\text{d}\text{s}so\text{t}\text{h}\text{a}\text{t}\text{m}\text{o}\text{r}\text{e}\text{p}\text{r}\text{o}\text{f}\text{i}\text{t}\text{a}\text{b}\text{l}\text{e}\text{f}\text{l}\text{a}\text{g}\text{s}\text{h}\text{i}\text{p}\text{b}\text{r}\text{a}\text{n}\text{d}\text{s}\text{c}\text{a}\text{n}\text{r}\text{e}\text{t}\text{a}\text{i}\text{n}\text{t}\text{h}\text{e}\text{i}\text{r}\text{d}\text{e}\text{s}\text{i}\text{r}\text{e}\text{d}\text{p}\text{o}\text{s}\text{i}\text{t}\text{i}\text{o}\text{n}\text{i}\text{n}\text{g}\text{.}}$

${?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}$ brands are positioned with respect $to$ competitors' brands $so$ that more profitable flagship brands can retain their desired positioning.

Flanker

Cash$-$cow

Attacker

Defender