B. Read through the following table and determine the correct marketing mix (4Ps) of service marketing...
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B. Read through the following table and determine the correct marketing mix (4Ps) of service marketing that matches each of the given examples: (6 points) Component 1. price 2. product 3. promotion 4. price Example BBK bank stress on having many ATMs as these are used as channels to deliver their services. As a marketer for XYZ corporation, I am required to inform customers how to benefit from our products in a way that can derive more benefits. I do this through advertising and public relations AXA insurance offers a bundle of services when insuring a car such as a hire car in case of an accident Costs that are commanded to provide the service or 3 2. product 3. promotion 4. price 5. place 6. place As a marketer for XYZ corporation, I am required to inform customers how to benefit from our products in a way that can derive more benefits. I do this through advertising and public relations AXA insurance offers a bundle of services when insuring a car such as a hire car in case of an accident Costs that are commanded to provide the service or the product. BBK bank stress on having many ATMs as these are used as channels to deliver their services. I will vote for the parliament candidate as an exchange for his/her service. B. Read through the following table and determine the correct marketing mix (4Ps) of service marketing that matches each of the given examples: (6 points) Component 1. price 2. product 3. promotion 4. price Example BBK bank stress on having many ATMs as these are used as channels to deliver their services. As a marketer for XYZ corporation, I am required to inform customers how to benefit from our products in a way that can derive more benefits. I do this through advertising and public relations AXA insurance offers a bundle of services when insuring a car such as a hire car in case of an accident Costs that are commanded to provide the service or 3 2. product 3. promotion 4. price 5. place 6. place As a marketer for XYZ corporation, I am required to inform customers how to benefit from our products in a way that can derive more benefits. I do this through advertising and public relations AXA insurance offers a bundle of services when insuring a car such as a hire car in case of an accident Costs that are commanded to provide the service or the product. BBK bank stress on having many ATMs as these are used as channels to deliver their services. I will vote for the parliament candidate as an exchange for his/her service.
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1 Price Costs that are commanded to provide the service or the product 2 Product As a marketer for X... View the full answer
Related Book For
Applied Regression Analysis and Other Multivariable Methods
ISBN: 978-1285051086
5th edition
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
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