B. Target audience and recruitment methods Organization: Alberta SPCA 1. What is a catchy example of a branding recruitment slogan (i.e., not a marketing slogan) that appeals to you personally? Why? What makes it appealing/memorable? Where did you discover it (print, social media, etc.)? What else about the job posting information makes the branding appealing to you? 2. Briefly elaborate on the below items. How does the ad portray information (directly or indirectly) about the following: a. Economic benefits (such as monetary rewards)? b. Functional benefits (such as personal development)? c. Psychological benefits (such as feelings of purpose, belonging, and recognition)? 2. Based on the ad, who do you think is the target audience? Elaborate on the demographics of the target audience (e.g., high school students; anyone aged 16-70; people who are fluent in Mandarin; people with a sense of style or fashion)? a. List at least 2 knowledge, 2 skills, 2 abilities, and 2 other (KSAOs) that are critical for the applicant to be successful on the job. In other words, think about what kind of candidate you want to attract. 3. Refer to this source and list how your answers align with a successful recruitment marketing campaign