B) The evolution of Nike began in 1962 when Phil Knight, a business student at Stanford's...

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B) The evolution of Nike began in 1962 when Phil Knight, a business student at Stanford's business school, wrote a paper on how a U.S. firm could use Japanese technology to break the German dominance of the athletic shoe industry in the United States. After graduation, Knight visited the Unitsuka Tiger shoe company in Japan. He made a licensing agreement with that company to produce a shoe that he sold in the United States under the name Blue Ribbon Sports (BRS). In 1972, Knight exported his shoes to Canada. In 1974, he expanded his operations into Australia. In 1977, the firm licensed factories in Taiwan and Korea to produce athletic shoes and then sold the shoes in Asian countries. In 1978, BRS became Nike, Inc., and began to export shoes to Europe and South America. As a result of its exporting and its direct foreign investment, Nike's international sales reached $1 billion by 1992 and were more than $7 billion by 2007. What inspiration do you get from this research project. (10 marks) B) The evolution of Nike began in 1962 when Phil Knight, a business student at Stanford's business school, wrote a paper on how a U.S. firm could use Japanese technology to break the German dominance of the athletic shoe industry in the United States. After graduation, Knight visited the Unitsuka Tiger shoe company in Japan. He made a licensing agreement with that company to produce a shoe that he sold in the United States under the name Blue Ribbon Sports (BRS). In 1972, Knight exported his shoes to Canada. In 1974, he expanded his operations into Australia. In 1977, the firm licensed factories in Taiwan and Korea to produce athletic shoes and then sold the shoes in Asian countries. In 1978, BRS became Nike, Inc., and began to export shoes to Europe and South America. As a result of its exporting and its direct foreign investment, Nike's international sales reached $1 billion by 1992 and were more than $7 billion by 2007. What inspiration do you get from this research project. (10 marks)

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Answer Nike is one of the top identifiable brands in the world This brand can be easi... View the full answer