Question: (b) Using the FOUR (4) concepts of selective exposure; selective attention, selective comprehension and selective retention, evaluate which of the two- advertising message: Ad I

(b) Using the FOUR (4) concepts of selective

(b) Using the FOUR (4) concepts of selective exposure; selective attention, selective comprehension and selective retention, evaluate which of the two- advertising message: Ad I or Ad 2 is more effective in appealing to the target consumers. Adi Ad placed at MRT Stations Walkways Wall Panels dyson DC3) Source: http://cargocollective.com/czshubh Dyson-Yachuk-Cleaners DIPL BUSO9/ 42022/Mulwew Ad 2 - Advertisement placed on Travelators in Selected Shopping Malls dyson Vinylsticke oldyo Vacuum Cleaner to be placed on trovato Belo

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