Question: ( B ) Value of Loyal Customer ( VLC ) V L C = ( P ) ( C M ) ( R F )

(B) Value of Loyal Customer (VLC)
VLC=(P)(CM)(RF)(BLC)
where BLC=1DR; defection rate + retention rate =1
If customer defection rate =12%, contribution margin =18%, repurchasing frequency = once every five years, and price =$820 per unit.
(a) What is the BLC?
(b) What is the VLC?
(c) What is the VLC if the defective rate is reduced to 6%?
(d) What is the VLC if the defective rate is reduced to 3%?
 (B) Value of Loyal Customer (VLC) VLC=(P)(CM)(RF)(BLC) where BLC=1DR; defection rate

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