Question: ( B ) Value of Loyal Customer ( VLC ) V L C = ( P ) ( C M ) ( R F )
B Value of Loyal Customer VLC
where ; defection rate retention rate
If customer defection rate contribution margin repurchasing frequency once every five years, and price $ per unit.
a What is the BLC
b What is the VLC
c What is the VLC if the defective rate is reduced to
d What is the VLC if the defective rate is reduced to
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