B1: Aqua Park management is preparing the park's annual promotional pla coming season. Several advertising alternatives...
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B1: Aqua Park management is preparing the park's annual promotional pla coming season. Several advertising alternatives exist: Newspapers, Television, radio, and splays at recreational shows, The information below shows the characteristics SOciated with cach of the advertising alternatives, as well as the maximum number of placements available in each alternative. Display Shows Radio Advertising Alternatives Newspaper Television Cost/unit 3,750 5,500 1,875 375 Maximum Number of Placements 150 125 125 Exposure (1000s) 200 300 110 25 quired: Given an advertising budget of $1,200,000, how many placements should be e in each medium to maximize total audience exposure? Formulate this as a linear ramming problem. B1: Aqua Park management is preparing the park's annual promotional pla coming season. Several advertising alternatives exist: Newspapers, Television, radio, and splays at recreational shows, The information below shows the characteristics SOciated with cach of the advertising alternatives, as well as the maximum number of placements available in each alternative. Display Shows Radio Advertising Alternatives Newspaper Television Cost/unit 3,750 5,500 1,875 375 Maximum Number of Placements 150 125 125 Exposure (1000s) 200 300 110 25 quired: Given an advertising budget of $1,200,000, how many placements should be e in each medium to maximize total audience exposure? Formulate this as a linear ramming problem.
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Financial Accounting Tools for business decision making
ISBN: 978-0470534779
6th Edition
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
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