B2 Strategic management is important as it can make a difference in how well an organization performs and often contributes to the reasons why some organizations succeed and others fail. Peter is a newly appointed CEO of a cosmetics retail group with its operations solely in Hong Kong. He is keen for obtaining advice of the strategic management process. Further, due to significantly decreasing number of visitors from Mainland China, Peter asks for your advice what kind of corporate strategy should be formulated a) Provide Peter details with elaboration on the six-step strategic management process. (12 marks) b) (5 marks) Advise Peter the appropriate corporate strategy to be adopted by the retail group. c) essential (3 marks) Strategic goals must be well-written. Identify the characteristics of well-written goals. (Total: 20 marks)