Question: B2B purchases differ from consumer purchases in that B2B purchases have . Group of answer choices Luncheons Less standardization Larger transaction sizes, and thus landing
B2B purchases differ from consumer purchases in that B2B purchases have . Group of answer choices Luncheons Less standardization Larger transaction sizes, and thus landing one sale can make a huge difference in a company's revenue Smaller transaction sizes, and thus losing one customer doesn't have much impact on a company's bottom line
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