BA $385$ Case Analysis: Part One

Template and Instructions for the STAKEHOLDER $($SH$)$ Section of BA $385$ Case Analysis

Instructions:

Read the case provided. Consider course materials and how they inform your thinking about the case.

Identify the ethical issue$($s$)$ you find to be most relevant to the company's success. Put yourself in the

role of the leadership team of the company at the center of the case.

Stakeholder Identification

Who are the stakeholders $($SHs$)$ in this case, and what are their stakes?

Identify $10$ of the most relevant stakeholders in the stakeholder table provided below. You may

not see specific names of the stakeholders in the case description, although sometimes SHs are

names as the case is laid out. Usually, you must imagine the web of connections between the

business actions and the resulting effects on people or entities.

Example: the media is a SH in business scandals. They have a stake in reporting on them

because society expects to get facts from the media and the media gets high ratings from

sensational scandals which favorably impacts their advertising revenue. Consider what

the media has to gain or lose $($their stake$)$ in this scandal.

Check out some typical SH maps for business in the lecture and reading. You'll see

categories of SHs that you can apply to this case.

Describe their stakes in terms of what the $SH$ has to gain or lose by the actions of the business.

You must think about the business actions $-$ past or possible future actions, and the entities

$($people or natural environment, for example$)$ that are affected by or could affect the case

outcomes.

Think in the short and also in the long term about possible or actual consequences of the

business actions in this case.

Zoom in to the details of the case and zoom out to the larger societal issues as you settle

into the groups affected by the actions of the business in this case.

Of your ten $SHs,$ include at least one stakeholder from each of the five basic stakeholder groups:

community, employee, government, consumer, and owner. Please use full sentences in explanations

and be as specific as possible in identifying stakeholders.

For the third column, select the one characteristic you think is most relevant for each

stakeholder: Power $($P$),$ Urgency $($U$),$ or Legitimacy $($L$),$ and provide a very brief explanation of

your choice. There is no one right answer; just be sure you explain why you chose whichever

type you think best characterizes this $SH.$

A Typology of Stakeholder Attributes

Legitimacy $-$ Refers to the perceived validity or appropriateness of the stakeholder's claim to a stake

Power $-$ Refers to the ability or capacity of a stakeholder to produce an effect or influence and outcome

Urgency $-$ Refers to the degree to which the stakeholder's claim demands immediate attention or

response

Please copy, fill in$,$ and submit only this table: