Question: Background: A company selling bicycles were having some difficult problems in the marketplace for the last 3 quarters Your Task: Prepare a marketing plan for

Background: A company selling bicycles were having some difficult problems in the marketplace for the last 3 quarters

Your Task: Prepare a marketing plan for the company. With your guidance, they should be able to make a decision about the feasibility of improving their business.

Outline for the Marketing Plan

The Marketing Plan should include the following components:

Assessment of current situation and the market

a. Customers

b. Competition

c. Companys strengths and weaknesses

d. Major problems/opportunities to be dealt with in next three quarters

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