Background A new retail data set has been provided for this assignment. A prominent retailer wanted to understand how satisfied its customers were and what could be done to improve it. A national online survey was conducted to address this objective. Respondents answered a more extensive survey from which these data were pulled. Responses are from 164 consumers who had made at least one purchase in the store in the last three months. Code Book The five retailer brands in the dataset are: 1. Walmart 2. Target 3. JC Penney 4. Kohl's 5. Sears The questions mainly pertain to satisfaction with the retailer on various dimensions and a few additional questions (including some demographics). Three major overall attitude questions (10-1): - Overall Satisfaction (Extremely Satisfied - Extremely Dissatisfied) - Likelihood to Recommend (Extremely Likely - Extremely Unlikely) - Likelihood to Repurchase (Extremely Likely-Extremely Unlikely) Four questions about four major areas (Extremely Satisfied - Extremely Dissatisfied: 10-1): - Overall experience with the sales staff - The store itself, including location, layout, cleanliness and amenities - The quality and variety of the merchandise the store carries - The store's prices in general. Four demographic questions (age, income, education and gender) Age (1-8) 1. Under 18 2. 18-24 3. 25-34 4. 3544 5. 45-54 6. 5564 7. 6574 8. 75 or older Income (1-6) 1. Less than $25,000 2. $25,000 but less than $50,000 3. $50,000 but less than $75,000 4. $75,000 but less than $100,000 5. $100,000 but less than $250,000 6. $250,000 or more Education (1-7) 1. Some high school or less 2. High school graduate 3. Trade school graduate 4. Some college 5. College graduate 6. Post graduate courses 7. Post Graduate Gender (1-2) 1. Male 2. Female Questions For the assignment, please answer the following questions by running analyses on the data set. Explain what analysis you ran, and what output you got. Attach the relevant portion of the output to your submission. Using 0.05 as your significance level 1. Using the Overall Satisfaction variable, demonstrate whether the customers of all five brands are equally satisfied. ( 3 points) 2. Are the Overall Satisfaction scores of Target and Kohl's different from each other? ( 3 points) 3. Please run a regression analysis to determine whether certain education groups have significantly higher or lower overall satisfaction? (3 points) 4. Among the satisfaction measures on four major areas, which have significant impact in predicting a consumer's likelihood to re-purchase? (3 points) 5. Among the satisfaction measures on four major areas, which have significant impact in predicting a consumer's likelihood to recommend? (3 points)